Microsoft Cloud for Sustainability
CLIENT
Microsoft
ROLE
3D Designer / Brand Expression / Direction
CREDITS
Executive Creative Director: Douglas Montague
Associative Creative Director(3D): Juliet Park
Associative Creative Director: Tierney Cunningham
Motion Designer: Joseph Andrade
Motion Designer: Handel Eugene
ABSTRACT 3D FORMS WERE CRAFTED AND ENRICHED WITH NATURAL ELEMENTS – WATER DROPLETS, GRASS, FLOWERS, CORK, AND WOOD – TO EMBODY THE VIBRANT, HUMAN DIMENSION OF MICROSOFT'S SUSTAINABILITY INITIATIVES. COMPLIMENTARY MESSAGING COMPONENTS SUCH AS PHOTOGRAPHY AND ICONOGRAPHY REINFORCE THE OVERARCHING NARRATIVE. THE RESULTING 3D KEY ART ASSETS WERE DESIGNED FOR VERSATILE USE ACROSS A WIDE RANGE OF MARKETING PLATFORMS.
CREATING ABSTRACT 3D FORMS AND INFUSING NATURAL ELEMENTS LIKE WATER DROPS, GRASS, FLOWERS, CORK, WOOD THAT BEST REPRESENT THE VIBRANT AND HUMAN SIDE OF MICROSOFT'S SUSTAINABILITY INITIATIVES. MESSAGING ELEMENTS LIKE PHOTOGRAPHY AND ICONOGRAPHY ALSO HELP REINFORCE THE OVERALL NARRATIVE. CREATED 3D KEY ART ASSETS THAT ARE TO BE USED IN MANY DIFFERENT MARKETING PLATFORMS.
3D DESIGN
SUSTAINABILITY | 3D KEY ART
3D DESIGN EVOLVED HAND-IN-HAND WITH THE TEAM, WEAVING BRAND COLORS INTO THE WORK AND SHAPING HOW THE VISUALS COULD LIVE ACROSS MARKETING APPLICATIONS.
3D DESIGN EVOLVED HAND-IN-HAND WITH THE TEAM, WEAVING BRAND COLORS INTO THE WORK AND SHAPING HOW THE VISUALS COULD LIVE ACROSS MARKETING APPLICATIONS.
COLLABORATIVE VISION SHAPED BY MICROSOFT COMMERCIAL DESIGN STUDIO
EXPLORATION | INCORPORATING NATURE ELEMENTS
BEYOND THE ABSTRACT FORMS, ANOTHER CONCEPT WAS BEING DEVELOPED USING DIORAMAS TO ADDRESS THEMES SUCH AS AGRICULTURE, WATER CONSERVATION, CLEAN ENERGY, AND MORE. EACH SQUARE PLATFORM IS INTENTIONALLY CORRELATED TO A SQUARE IN THE MICROSOFT LOGO, REINFORCING BRAND IDENTITY WHILE FRAMING THESE SUSTAINABILITY NARRATIVES.
3D DESIGN EVOLVED HAND-IN-HAND WITH THE TEAM, WEAVING BRAND COLORS INTO THE WORK AND SHAPING HOW THE VISUALS COULD LIVE ACROSS MARKETING APPLICATIONS.
3D PLATFORMS / DIORAMAS
SUSTAINABILITY | DIORAMA
LET'S MAKE NICE THINGS TOGETHER.
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