Microsoft Cloud 3D Visualization
CLIENT
Microsoft
ROLE
3D Designer / Brand Realization / Direction
CREDITS
- Executive Creative Director: Douglas Montague
- Associative Creative Director(3D): Juliet Park
- Associative Creative Director: Tierney Cunningham
- Motion Designer: Joseph Andrade
- Motion Designer: Handel Eugene
CRAFTED DIMENSIONAL AND ABSTRACT 3D METAPHORS TO VISUALLY REPRESENT THE EXPANSIVE MICROSOFT CLOUD –EVOKING THEMES OF HARMONY, SYNERGY, MOMENTUM, AND CONTINUOUS EVOLUTION. CONCEPTUALIZED AND DEVELOPED 3D KEY ART ADAPTABLE ACROSS DIVERSE MARKETING INITIATIVES AND PLATFORMS.
3D DESIGN
CLOUD VISUALIZATION | 3D KEY ART
WHILE DESIGNING THE 3D KEY ART ABOVE, THE TEAM WORKED IN PARALLEL TO DEVELOP GUIDEDANCE AND SAMPLES DEMONSTRATING HOW 3D VISUALS CAN BE INTEGRATED WITH TYPOGRAPHY AND LAYOUTS FOR DISPLAY ADS AND MARKETING PURPOSES.
TEAM GUIDANCE | SAMPLE DISPLAY ADS
3D KEY ART | CONTINUED
TEAM GUIDANCE | SOCIAL CARDS
CLOUD VISUALIZATION | DARK MODE
EXTENSIVE EXPLORATION WAS UNDERTAKEN TO DEFINE THE FINAL AESTHETIC OF THE 3D KEY ART. THE FOLLOWING SHOWCASES THE BREADTH OF ITERATIONS AND THE CREATIVE PROCESS, WITH A PARTICULAR FOCUS ON REPRESENTING AI THROUGH DIVERSE MAPPINGS AND ABSTRACT FORMS.
CONCEPTING PHASE | THE PROCESS
LET'S MAKE NICE THINGS TOGETHER.
GET IN TOUCH. HELLO@STEVELEE.TV
