Wellness Incentive Programs

What wellness programs are other companies offering to employees and what are the incentives?
We are looking to implement a wellness program at our company but we need to present facts to our HR department. We were wondering what other companies are doing and how it is structured. What do you need to accomplish and what are the incentives to do so?
Any examples would be great!
Thanks!
At one company I know, if you want access to more than just the basic health plan, you have to sign up for the wellness program and reach a certain threshold. You can sign up for various health initiatives and/or instruction to reach the minimum threshold. Also if you exceed the minimum threshold by certain amounts, you are then eligible for discounts against your insurance premium (the more you exceed the threshold, the higher your discount – to a certain point). Also, some companies use Matria Healthcare (http://www.matria.com) to help manage wellness programs. There may be other companies in this space as well.
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